Apple’s September 9 product event is attracting attention for two reasons: the expected arrival of the iPhone 18 Pro range and the possibility of the company’s first foldable iPhone. It is also the first major keynote led by CEO John Ternus.
The iPhone 18 Pro and Pro Max are expected to remain the centre of the launch. Reports have pointed to the A20 Pro chip, camera improvements and a smaller Dynamic Island, although Apple has not confirmed those details. The Pro Max could also receive battery and camera changes.
The potential foldable iPhone may be the bigger story. Reports describe a book-style design that works as a regular phone when closed and becomes a larger device when opened. Its name, specifications and price remain unconfirmed until Apple makes an announcement.
Apple Watch and AirPods updates may also appear. Another possible change is a later release for the standard iPhone 18, allowing Apple to focus its September presentation on premium products.
For Indian viewers, Apple has listed the event for 10:30 PM IST. The launch could signal a wider change in Apple’s hardware strategy, but confirmed specifications should be separated from leaks and expectations.