AI Can Create the Post, But Can It Keep Us Watching? The Social Media Trends Shaping 2026
Social media in 2026 is moving into a new phase. Platforms are no longer competing only on how many people use them; they are competing for attention through short videos, personalised recommendations, creators, search, artificial intelligence and stories that keep audiences coming back. A 2026 analysis from Sprout Social highlights several shifts that are changing






